Growing a diverse audience during a pandemic is not easy, but it can be done. In this Better News podcast, Cierra Hinton, executive director-publisher of Scalawag, talks about how the nonprofit media organization employed Table Stakes principles and used virtual…
Blog (page 18)
Project Oasis
The UNC Hussman School of Journalism and Media’s Center for Innovation and Sustainability in Local Media (CISLM) is partnering with the Google News Initiative, LION Publishers and Doug Smith to create Project Oasis – a dynamic new endeavor to identify, share and implement the best practices that…
Senators introduce bill proposing commission on local news
In September, three U.S. senators introduced a bill called the Future of Local News Commission Act, citing news deserts research from UNC Knight Chair in Journalism and Digital Media Economics Penny Abernathy. Lauren Harris writes about the bill for the Columbia Journalism Review,…
Raising the stakes to ensure local news thrives
A new $2.23 million Knight Foundation investment will support the UNC Center for Innovation and Sustainability in Local News and Table Stakes Newsroom Initiative By LaSharah S. Bunting and Susan Leath The News Reporter, a newspaper in Whiteville, N.C., with a proud history…
UNC announces newest cohort for UNC-Knight Foundation Table Stakes Newsroom Initiative
The Center for Innovation and Sustainability in Local Media (CISLM) and the UNC Hussman School of Journalism and Media, in partnership with the John S. and James L. Knight Foundation, announced the 14 media organizations participating in its fourth cohort…
UNC Table Stakes participant uses events (virtual and in-person) to grow membership
Who says you can’t grow membership during a pandemic? Scalawag, a participant of the 2017-18 cohort of the UNC-Knight Foundation Table Stakes Newsroom Initiative, is using virtual and in-person events to diversify audience and grow membership. Better News profiles how…
Want to build audience? Start with newcomers
Want to build audience? Take an idea from The Pilot, a participant in the 2017-18 UNC-Knight Foundation Table Stakes Newsroom Initiative — start with newcomers. This Nieman Lab piece outlines how the 100-year-old newspaper based in Southern Pines, North Carolina,…
UNC Table Stakes participants — past and present — win big at 2020 NCPA awards
Several participants of the UNC-Knight Foundation Table Stakes Newsroom Initiative — past and present — were recognized at the recent North Carolina Press Association (NCPA) awards, in categories ranging from website excellence to best headline writing. Many of the media…
The Pilot, The News Reporter and WVPB: UNC Table Stakes success stories
With the Center for Innovation and Sustainability in Local Media (CISLM) now in the fourth cohort of our UNC-Knight Foundation Table Stakes Newsroom Initiative, we take a look back at a selection of past participants, who give us their thoughts…
Whiteville’s The News Reporter adopts UNC Table Stakes’ digital-first mindset for successful transition
This Editor & Publisher piece profiles the digital success of The News Reporter in applying lessons learned from the UNC-Knight Foundation Table Stakes Newsroom Initiative. The 124-year-old newspaper in Whiteville, NC, took part in the 2018-19 cohort of the initiative.…









