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Want to build audience? Start with newcomers – Center for Innovation & Sustainability in Local Media

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UNC Hussman School of Journalism and Media

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Want to build audience? Start with newcomers

Want to build audience? Take an idea from The Pilot, a participant in the 2017-18 UNC-Knight Foundation Table Stakes Newsroom Initiative — start with newcomers.

This Nieman Lab piece outlines how the 100-year-old newspaper based in Southern Pines, North Carolina, used Table Stakes principles to launch a newsletter called The Sway, targeting young families and military personnel moving to the area.

 

 

 

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