Education & Outreach

The Center for Innovation and Sustainability in Local Media provides current and future media leaders with the tools and analysis to succeed in a rapidly changing environment.

The UNC-Knight Foundation Table Stakes Newsroom Initiative helps advance media organizations through digital transformation and development of sustainable business models.

Knight Chair Penny Abernathy works with editors, publishers, press associations, nonprofits and journalism policy groups seeking to preserve quality journalism while creating a path to profitability.

Associate Professor and Reese Innovation Lab Chief Innovation Officer Steven King, engages with media organizations across the country as he leads students in the Lab in developing new technological solutions to address business challenges.

UNC-Knight Foundation Table Stakes Newsroom Initiative

The UNC Hussman School of Journalism and Media’s Center for Innovation and Sustainability in Local Media (CISLM) is a proud partner in the UNC-Knight Foundation Table Stakes Newsroom Initiative. The yearlong program helps media organizations identify challenges and opportunities, as well as create sustainable solutions to survive and thrive in the digital age.

Susan Leath

Susan Leath, the Center's director, leads the program, modeled after the Knight-Lenfest Newsroom Initiative, which is a collaborative effort designed to help advance digital transformation at local and major metropolitan news organizations across the country. The program is based on the core principles used to create the Media Transformation Challenge  (formerly the Sulzberger Program at Columbia Journalism School) that has helped approximately 250 participants deliver major performance and improvement to media organizations such as The New York Times, ABC News, the Associated Press, National Public Radio, as well as a number of local market organizations.

The yearlong program includes in-person meetings approximately every three months held on the UNC campus, during which participants work with expert coaches and update one another on progress with their performance challenges.

Program Outcomes

Coaches guide participating organizations through the program to reach the following outcomes:

  • Provide a pathway, based on the principles modeled after the Knight-Temple Table Stakes effort that was piloted in 2015-16 with four major metro newspapers, to transform their media organization into an audience-focused, digital-first, market-leading and sustainable enterprise. (Learn more about the seven Table Stakes here.)
  • Define specific performance initiatives that will significantly advance digital transformation and successfully achieve identified objectives over the course of the year.
  • Identify and address the underlying skill, role, workflow, technology and culture changes required to achieve the objectives of the chosen performance initiatives.
  • Develop the individual skills and organizational capabilities needed to continue the work beyond the project, using the tools and methodologies of performance-driven change.
  • Develop a peer network of news organizations to draw on shared experiences, approaches, tools, technology and other resources.

Events

Feb. 27: Penny Abernathy will give a talk celebrating the opening of the exhibition "Papers for the People: A Treasury of North Carolina News Sources" at UNC's Wilson Special Collections Library, 5 - 6:30 p.m.

CISLM Welcomes Table Stakes Cohort 3

CISLM recently welcomed the third cohort of the UNC-Knight Foundation Table Stakes Newsroom Initiative back to the UNC Hussman School of Journalism and Media for the third meeting of the yearlong program that will help the media organizations create sustainable solutions to survive and thrive in the digital age. Twelve media organizations, spanning the platforms of the industry, comprise this cohort, coming from North Carolina, South Carolina and Georgia.

Read more about Cohort 3 here, and then check out photos of the third cohort's first meeting at UNC below.

Recent Education & Outreach

Four UNC Table Stakes participants part of N.C. News Collaborative

Kristen Hare of Poynter references the U.S. news deserts research of Knight Chair in Journalism and Digital Media Economics Penny Abernathy in this article about the North Carolina News Collaborative (NCNC.) Composed of twenty-two North Carolina newspapers, the collaborative formed…

Table Stakes: CISLM welcomes back third Table Stakes cohort Feb. 11-12

As the UNC Center for Innovation and Sustainability in Local Media gears up for the third meeting of the third cohort of the UNC-Knight Foundation Newsroom Initiative in February, participating media organizations share what challenges they face and hope to…

Poynter, Better News detail News Reporter’s Table Stakes-influenced revenue and readership growth

The News Reporter in Whiteville, N.C., a member of Cohort 1 of the UNC-Knight Foundation Table Stakes Newsroom Initiative, was in the news recently for the success they’ve achieved adapting to a digital-first mindset, utilizing principles they learned during the…

Better News profiles UNC Table Stakes participant The Daily Tar Heel’s collaboration with Duke University’s The Chronicle

How the UNC-Duke rivalry helped two nonprofit student newspapers collaborate — and make revenue

Better News profiles UNC Table Stakes participant Carolina Public Press’ journalism collaboration

As part of an ongoing series of articles profiling success stories of the Table Stakes Newsroom initiative, Better News examined the collaboration led by Carolina Public Press of 11 North Carolina media organizations that investigated sexual assault conviction rates in…

Table Stakes: Success stories

As the Center for Innovation and Sustainability in Local Media (CISLM) gears up for a third cohort of the UNC-Knight Foundation Table Stakes Newsroom Initiative, a selection of past participants of the initiative give their thoughts on what the program has…