Innovation & Solutions

At the UNC Hussman School of Journalism and Media’s Center for Innovation and Sustainability in Local Media, our mission is to help local news organizations retool for the digital age. We continuously hear from publishers that achieving long-term sustainability requires a fundamental mindset shift, and new types of resources to help them succeed.

Introducing the CISLM Local News Audience Assistant, our customGPT that compiles case studies, best practices, Q&As, tip sheets, audio and video recordings and more around audience development from journalism support organizations.

Learn from the local journalists on the ground on what's working, what isn't and what could be improved.

Created in partnership with Reynolds Journalism Institute, the Better Hiring Practices Playbook is an effort to gather the wisdom of dozens of smart folks in the industry and share it in an easily accessible format.

There's a growing movement that seeks to strengthen the journalism and documentary skills of community members in order to better meet that community's information needs. What are the models out there that are working?

There are a great number of thoughtful people, organizations and projects across the ecosystem that are working to improve local news and its future. To help ground the work being done to support and improve the field, we compiled the projects already in progress.

Project Oasis consists of three parts: A database that maps the current landscape of digital native local news publishers in the U.S. and Canada, a research report chronicling the digital media field as of late 2021 and a playbook to help publishers grow.

Do you have any suggestions on local news solutions?

Book some time with the CISLM team for brainstorming, questions on resources and more.