UNC Table Stakes participant uses events (virtual and in-person) to grow membership

Who says you can’t grow membership during a pandemic?

Scalawag, a participant of the 2017-18 cohort of the UNC-Knight Foundation Table Stakes Newsroom Initiative, is using virtual and in-person events to diversify audience and grow membership.

Scalawag has successfully shifted from live events at locations like Mother Bar in Atlanta during the summer of 2019 (above) to virtual gatherings during the pandemic. (Erin Fender/Scalawag)

Better News profiles how the media outlet — a nonprofit media organization launched in 2015 and based in Durham, North Carolina — uses Table Stakes principles not only to stay connected to readers, but to keep its content free.

The article quotes Cierra Hinton, Scalawag’s executive director-publisher and Alysia Harris, Scalawag’s engagement lead and editor:

“By using a community-first, audience-centric approach, we are developing new tools, products and ways of delivering our content that expand reach, deepen engagement and help us get news and information to folks who need it.”

Read the full article.