Who says you can’t grow membership during a pandemic?
Scalawag, a participant of the 2017-18 cohort of the UNC-Knight Foundation Table Stakes Newsroom Initiative, is using virtual and in-person events to diversify audience and grow membership.
Better News profiles how the media outlet — a nonprofit media organization launched in 2015 and based in Durham, North Carolina — uses Table Stakes principles not only to stay connected to readers, but to keep its content free.
The article quotes Cierra Hinton, Scalawag’s executive director-publisher and Alysia Harris, Scalawag’s engagement lead and editor:
“By using a community-first, audience-centric approach, we are developing new tools, products and ways of delivering our content that expand reach, deepen engagement and help us get news and information to folks who need it.”