Whiteville’s The News Reporter adopts UNC Table Stakes’ digital-first mindset for successful transition

This Editor & Publisher piece profiles the digital success of The News Reporter in applying lessons learned from the UNC-Knight Foundation Table Stakes Newsroom Initiative.

The 124-year-old newspaper in Whiteville, NC, took part in the 2018-19 cohort of the initiative.

The News Reporter’s website offers options like a chance to view a digital replica of the newspaper.

With a revamped website and a digital-first mindset, The News Reporter represents a local media outlet making gains as other outlets across the country struggle amid the collapse of traditional media economic models — exacerbated by the COVID-19 pandemic.

Read the full article, which also cites research from UNC Knight Chair in Journalism and Digital Media Economics Penny Abernathy’s most recent report, ““News Deserts and Ghost Newspapers: Will Local News Survive?”