Need a Digital Strategy?

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Revolutionary new technologies are compelling news organizations to recreate their business models or be left in history’s wake. The Strategic Digital Media Entrepreneur by Knight Chairs Penny Abernathy and JoAnn Sciarrino is packed with practical insights and guidance on all aspects of the business of media. Click here to explore case studies, videos, and essays by media leaders that will help you develop your own digital strategy. New material added weekly.

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What Quitting Taught Me about Running a Local Publishing Business 

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Andaiye Taylor discovered that she had a passion for reporting stories about her hometown, Newark, N.J. In 2013, she launched Brick City Live, an online news startup that quickly won awards and community acclaim. The experience took such a toll on its founder that she nearly shut it down. Here is what she discovered during that process, and why she’s now on track to increase year-over-year revenue fivefold.

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Bloomberg

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Heading into 2019, Bloomberg is entertaining the idea of combining dynamic digital advertising with linear TV services through Trigr and Interlink. This innovative idea builds off the disruption Bloomberg introduced in 2018…

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Snap

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Introduction  What’s a company like Snap worth? Into 2019, there’s no answer in sight. Early 2019 has analysts “troubled” over Snap after top executives abruptly left the company. Tim Stone, the company’s…

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Sling TV

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Introduction  In 2019, Sling TV has continued its momentum from 2018 as a front-runner of the streaming TV pack. As 2019 begins, even more customers are turning to online avenues to view programming. Of…

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NFL

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Introduction  Heading into 2019, the NFL has seemed to regain its footing with increased television ratings with its network partners and promising audience data from its streaming partners, Yahoo and Amazon….

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