LISTEN: Growing audience during a pandemic

Growing a diverse audience during a pandemic is not easy, but it can be done.

Cierra Hinton

In this Better News podcast, Cierra Hinton, executive director-publisher of Scalawag, talks about how the nonprofit media organization employed Table Stakes principles and used virtual events to bump up numbers during the COVID-19 crisis.

Scalawag, launched in 2015 and based in Durham, North Carolina, was a participant of the 2017-18 cohort of the UNC-Knight Foundation Table Stakes Newsroom Initiative. Hinton also serves as a coach for the 2020-21 cohort of the UNC Table Stakes initiative.

The podcast, done in partnership with It’s All Journalism and the American Press Institute , builds on a Better News article about Scalawag’s use of Table Stakes principles in forming an events strategy during the pandemic.

Listen to the podcast below.