The Center for Innovation and Sustainability in Local Media exists to support established and emerging local news organizations through applied research on economic sustainability and entrepreneurship as well as innovative news and digital product solutions.


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Buckle Up: The Days of Creeping Advances Are Gone

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As a former managing editor for commodities at Dow Jones Newswires, Terry Wooten identified the kinds of trends that would move markets. In this case study, Wooten discusses how new digital technologies such as artificial intelligence and blockchain are transforming the way organizations practice journalism.

Making Metrics Work For Readers

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In this case study, Rick Thames – who led newsrooms as an executive editor at The Charlotte Observer in North Carolina and the Wichita Eagle in Kansas – explores how news organizations can use metrics to understand both the needs and expectations of its readers.

What Quitting Taught Me about Running a Local Publishing Business 

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Andaiye Taylor discovered that she had a passion for reporting stories about her hometown, Newark, N.J. In 2013, she launched Brick City Live, an online news startup that quickly won awards and community acclaim. The experience took such a toll on its founder that she nearly shut it down. Here is what she discovered during that process, and why she’s now on track to increase year-over-year revenue fivefold. 

Need a Digital Strategy?

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Revolutionary new technologies are compelling news organizations to recreate their business models or be left in history’s wake. The Strategic Digital Media Entrepreneur by Knight Chairs Penny Abernathy and JoAnn Sciarrino is packed with practical insights and guidance on all aspects of the business of media. Click here to explore case studies, videos, and essays by media leaders that will help you develop your own digital strategy. New material added weekly.


Center for Local Media @CISLMUNC
.@HeyTimGriggs, one of the coaches at today’s @CISLMUNC #TableStakes session, speaks about the benefit of the progr…
Center for Local Media @CISLMUNC
RT @businessofnews: Warren Buffett says most newspapers are “toast.” Read how his attitude about the business has changed in @CISLMUNC's Ex…