In November 2022, LION-Google News Initiative Sustainability Audits & Funding program released key takeaways from its audit of 75 news businesses. As one of 27 audit analysts, Center of Innovation and Sustainability in Local Media Director Erica Beshears Perel tackled challenges faced by publishers, as well as potential solutions.
When making informed decision-making for your organization, Perel advises surveying audiences to evaluate their needs. This audience research is imperative to understanding who you are writing for and how they behave.
She also emphasized the importance of setting employees up for success when taking steps to better attract and retain employees. This includes realistic benefits, as well as comprehensive workplace policies to protect employees.
With support from the Knight Foundation, LION Publishing is slated to conduct 300 more audits in the next three years.
Read the entire article on LION Publisher’s website.