Take a listen as Penny Abernathy talks news deserts and how local media can continue to succeed in the 21st century’s changing media landscape in this interview with WCHL’s “Focus Carolina” show. Abernathy, Knight Chair in Journalism and Digital Media Economics at the University of North Carolina as well as a former executive at the Wall Street Journal and The New York Times, cites examples from her books “Saving Community Journalism: The Path to Profitability” and “Strategic Digital Media Entrepreneur.”
“I think one of the hard things for anyone who is running a media business right now to comprehend is how fast everything is changing. So the first thing is you have to commit to change,” Abernathy says in the interview. Check out Abernathy’s research on news deserts at usnewsdeserts.com.