Emerging Technologies Lab part of team behind Time magazine AR app documenting loss of Amazon Rain Forest

Graphic/ Time, Photo/ SeeBoundless

The Emerging Technologies Lab at the UNC Hussman School of Journalism and Media recently lent their talents to a Time Magazine app that lets viewers see inside the heart of the Amazon Rain forest, which is vanishing at a rapid rate due to climate change and deforestation.

The ET-Lab, led by Associate Professor Steven King, partnered with the SeeBoundless company to create the imagery, using hundreds of drone images shot by SeeBoundless to produce large-scale 3D models through photogrammetry software. The ET-Lab then added storytelling elements such as info boxes to the model.

“It was a true collaboration that leveraged the experimental work of the Lab with a production partner and a respected major media organization to share this important story in an interesting way,” King said.

The immersive journey is guided by primatologist and environmentalist Jane Goodall and reaches some of the most remote and threatened locations in the Amazon.

Read Time’s full article: ‘Inside the Amazon: The Dying Forest’ AR Experience