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Center for Innovation & Sustainability in Local Media

Erica Perel | Center for Innovation & Sustainability in Local Media

Center for Innovation & Sustainability in Local Media

UNC Hussman School of Journalism and Media

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Introduction

Author: Erica Perel

Center for Innovation & Sustainability in Local Media > Articles by: Erica Perel

Author: Erica Perel

Logo for the Local News Audience Assistant, featuring a central magnifying glass focusing on an open book. Surrounding icons represent various media types, including a microphone, camera, paper plane, smartphone, video camera, music note, chat bubbles, and more, arranged in a circular pattern on a light blue background, suggesting a diverse array of news and information sources.

Help us break this bot! Or alternatively, Learn a little something about building audiences for your local news outlet

How great would it be to build a giant meta-search of resources across the journalism support world, we thought. Introducing: The Local News Audience Assistant custom GPT.

Continue reading “Help us break this bot! Or alternatively, Learn a little something about building audiences for your local news outlet”…

Apply to The Elections Funnel workshop

Join us for The Elections Funnel, a tactical training series focused on using funnel discipline to drive audiences to high-quality elections coverage and convert them for the long haul.

Continue reading “Apply to The Elections Funnel workshop”…

What we learned about the NC advertising landscape

For this project, we wanted to lead with curiosity to understand the demand for advertising – how media buyers make decisions, plan and allocate their budgets and think about local.

Continue reading “What we learned about the NC advertising landscape”…

How we can help journalists prevent burnout

“I would hope giving them the support and capacity to do their most meaningful work should ease working conditions, improve the journalism and strengthen communities.”

Continue reading “How we can help journalists prevent burnout”…

Why a holistic approach to measuring news access matters

A key thing we measured in this report is the gap between a news outlet’s “reach,” or, a community’s access to a news outlet, and that news outlet’s reporting.

Continue reading “Why a holistic approach to measuring news access matters”…

Table Stakes Cohort 5: Who’s on your bus?

Internal and external factors can speed or slow the journey, and sometimes, the bus – the engine of change – breaks down.

Continue reading “Table Stakes Cohort 5: Who’s on your bus?”…

What we learned about NC journalism workforce

The Diversity Audit of NC Newsrooms sent us on a project of discovery this year and has yielded information that will help us serve journalists, communities and newsrooms — next year and beyond.

Continue reading “What we learned about NC journalism workforce”…

CISLM, NC Local News Workshop collaborating on education series focused on ‘Building Better Newsrooms’

CISLM has teamed with the NC Local News Workshop to create a series of workshops, conversations and events, titled “Workplace Resilience: Building Better Newsrooms.”

Continue reading “CISLM, NC Local News Workshop collaborating on education series focused on ‘Building Better Newsrooms’”…

From the director: Local news jobs should be sustainable, too

Our vision is this: To help build a more equitable and sustainable future for local news, the journalists who make it and the communities that need it.

Continue reading “From the director: Local news jobs should be sustainable, too”…

Q&A with Scalawag’s Cierra Hinton on the future of funding for journalism nonprofits

CISLM Director Erica Beshears Perel spoke with Cierra Hinton to discuss nonprofit journalism funding, the difference between community and audience and what it means to pursue journalism described as “reparative, just and equitable.”

Continue reading “Q&A with Scalawag’s Cierra Hinton on the future of funding for journalism nonprofits”…
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Center for Innovation & Sustainability in Local Media > Articles by: Erica Perel
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