Join us for The Elections Funnel, a tactical training series focused on using funnel discipline to drive audiences to high-quality elections coverage and convert them for the long haul.
For this project, we wanted to lead with curiosity to understand the demand for advertising – how media buyers make decisions, plan and allocate their budgets and think about local.
“I would hope giving them the support and capacity to do their most meaningful work should ease working conditions, improve the journalism and strengthen communities.”
A key thing we measured in this report is the gap between a news outlet’s “reach,” or, a community’s access to a news outlet, and that news outlet’s reporting.
Internal and external factors can speed or slow the journey, and sometimes, the bus – the engine of change – breaks down.
The Diversity Audit of NC Newsrooms sent us on a project of discovery this year and has yielded information that will help us serve journalists, communities and newsrooms — next year and beyond.
CISLM has teamed with the NC Local News Workshop to create a series of workshops, conversations and events, titled “Workplace Resilience: Building Better Newsrooms.”
Our vision is this: To help build a more equitable and sustainable future for local news, the journalists who make it and the communities that need it.
CISLM Director Erica Beshears Perel spoke with Cierra Hinton to discuss nonprofit journalism funding, the difference between community and audience and what it means to pursue journalism described as “reparative, just and equitable.”
By Erica Perel This week, Raleigh’s News & Observer announced a new investment in its print product: 14 additional pages in “reimagined” Wednesday and Sunday print editions, powered by a larger newsroom, including six new jobs announced in August. The…