IntroChapter 1: Gutenberg to Zuckerberg: Innovation and Entrepreneurship • Video: The Qualities of Entrepreneurs Who Create Sustainable Media Organizations • Entrepreneur Spotlight: What Quitting Taught Me about Running a Local Publishing Business • Updates: FacebookChapter 2: The Story Behind the Numbers • Video: Coming Soon • Entrepreneur Spotlight: What History Teaches Us: How Newspapers Have Evolved to Meet Market Demands • Updates: News CorpChapter 3: What’s a Company Worth? • Video: Coming Soon • Entrepreneur Spotlight: How the Nonprofit Civil Beat News Site Found Its Rhythm • Updates: SnapChapter 4: The Transformed Competitive Landscape • Video: Coming Soon • Entrepreneur Spotlight: What It Means to be a President/Publisher in the Digital Age • Updates: BloombergChapter 5: A Strategy for Dealing with the New Business Imperatives • Video: Coming Soon • Entrepreneur Spotlight: Coming Soon • Updates: Huffington PostChapter 6: Defining a Unique Value Proposition • Video: Defining a Unique Value Proposition • Entrepreneur Spotlight: Coming Soon • Updates: NetflixChapter 7: Understanding Customer Relationships in a Digital World • Video: Understanding Customer Relationships in a Digital World • Entrepreneur Spotlight: Making Metrics Work for Readers • Updates: Sling TVChapter 8: Reaching Current and New Customers • Video: Reaching Current and New Customers • Entrepreneur Spotlight: Coming Soon • Updates: NFLChapter 9: Competing in a Networked World • Video: Competing in a Networked World with Frenemies • Entrepreneur Spotlight: How Newsrooms are Joining Forces • Updates: Sesame StreetChapter 10: Investing in Key Assets and Capabilities • Video: Coming Soon • Entrepreneur Spotlight: One Publisher’s Story: We Need to Diversify • Updates: the SkimmChapter 11: Leadership and Organizational Structure • Video: Coming Soon • Entrepreneur Spotlight: Transforming a Local News Organization: 3 Lessons in Leadership • Updates: Axel Springer SEChapter 12: What the Future Holds • Video: Coming Soon • Entrepreneur Spotlight: Buckle Up: The Days of Creeping Advances are Gone • Updates: Coming Soon Skip back to main navigation