The Strategic Digital Media Entrepreneur:
Case Studies & Newsmaker Insights


Buckle Up: The Days of Creeping Advances Are Gone

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As a former managing editor for commodities at Dow Jones Newswires, Terry Wooten identified the kinds of trends that would move markets. In this case study, Wooten discusses how new digital technologies such as artificial intelligence and blockchain are transforming the way organizations practice journalism.

What Quitting Taught Me about Running a Local Publishing Business 

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Andaiye Taylor discovered that she had a passion for reporting stories about her hometown, Newark, N.J. In 2013, she launched Brick City Live, an online news startup that quickly won awards and community acclaim. The experience took such a toll on its founder that she nearly shut it down. Here is what she discovered during that process, and why she’s now on track to increase year-over-year revenue fivefold.

Making Metrics Work For Readers

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In this case study, Rick Thames – who led newsrooms as an executive editor at The Charlotte Observer in North Carolina and the Wichita Eagle in Kansas – explores how news organizations can use metrics to understand both the needs and expectations of its readers.

What It Means to be a President/Publisher in the Digital Age

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In this case study, William R. “Bill” Barker – Florida southwest regional president for Gannett and the USA Today Network – discusses how media entrepreneurs and leaders can survey the competitive landscape for opportunities that drive growth.