Revolutionary new technologies are compelling news organizations to recreate their business models or be left in history’s wake. New business models are beginning to emerge as leaders explore ways to tap into the potential unleashed by this interactive, always-on technology that connects media enterprises with their readers, viewers, and online visitors in revolutionary ways.
The Strategic Digital Media Entrepreneur is packed with practical insights and guidance on all aspects of the business of media. On this site, explore case studies, videos and essays by media leaders that will help you develop a sustainable business model and strategy for your news organization.
The book is divided into three parts, each tackling a separate piece of the puzzle.
- The first section, “Understanding the Basics of Digital Entrepreneurships,” (Chapters One through Four), explores how the Internet has changed the business models of all media enterprises.
- The second section, “Creating Sustainable Strategies and Business Models,” (Chapters Five through Ten), helps you develop a new customer-focused strategy roadmap for creating profitable and sustainable digital media business models.
- The third section, “Leadership in a Time of Change,” (Chapters Eleven and Twelve) focuses on the leadership challenges and opportunities facing media entrepreneurs today and in the near future.
The Strategic Digital Media Entrepreneur is about the business of news organizations in the digital age. We hope it both informs and inspires current and future leaders of media companies, especially those in the news industry who are dealing with massive disruption of the economic model that sustained them over the past century. Consider this: The decisions you make as a media entrepreneur make will have significant implications for our society and the quality of our lives, now and in the future. Here’s to the future you help create.