Revolutionary new technologies are compelling news organizations to recreate their business models or be left in history’s wake. The Strategic Digital Media Entrepreneur is packed with practical insights and guidance on all aspects of the business of media. Explore case studies, videos and essays by media leaders that will help you develop your own digital strategy.
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Part One: Understanding the Basics of Digital Entrepreneurship
Chapter 1: Gutenberg to Zuckerberg: Innovation and Entrepreneurship
- Entrepreneurial Spotlight: What Quitting Taught Me about Running a Local Publishing Business
- Case Study: Facebook
Chapter 2: The Story Behind the Numbers
- Entrepreneurial Spotlight: What History Teaches Us, How Newspapers Have Evolved to Meet Market Demands
- Case Study: News Corp
Chapter 3: What’s a Company Worth?
- Entrepreneurial Spotlight: How the Nonprofit Civil Beat News Site Found Its Rhythm
- Case Study: Snap
Chapter 4: The Transformed Competitive Landscape
- Entrepreneurial Spotlight: What It Means to be a President/Publisher in the Digital Age
Part Two: Creating Sustainable Strategies and Business Models
Chapter 5: A Strategy for Dealing with the New Business Imperatives
- Case Study: Bloomberg
- Case Study: Huffington Post
Chapter 6: Defining a Unique Value Proposition
- Case Study: Netflix
Chapter 7: Understanding Customer Relationships in a Digital World
- Entrepreneurial Spotlight: Making Metrics Work for Readers
- Case Study: Sling TV
Chapter 8: Reaching Current and New Customers
- Case Study: NFL
Chapter 9: Competing in a Networked World
- Case Study: Sesame Street
- Entrepreneurial Spotlight: How Newsrooms are Joining Forces
Chapter 10: Investing in Key Assets and Capabilities
- Case Study: the Skimm
Part Three: Leadership in a Time of Change
Chapter 11: Leadership and Organizational Structure
- Case Study: Axel Springer SE
Chapter 12: What the Future Holds
- Entrepreneurial Spotlight: Buckle Up, The Days of Creeping Advances are Gone