Blog Posts (page 3)

Transforming a local news organization: Lessons in leadership

The United States has lost more than 2,100 newspapers over the past 15 years. The vast majority of those papers were weeklies serving small and mid-sized communities. In order to survive, publishers must lead the way in transforming both the…

A publisher’s story: We need to diversify

With newspaper print advertising at historic lows, publishers of local newspapers, regardless of size, have to move quickly and decisively to seek new sources of revenue and income to support their journalism. The Pilot, a twice-weekly paper in the Sandhills…

Case study: News Corp

News Corp is looking to its Australian markets and digital real estate to help drive growth. While the digital real estate division accounts for about 45% of News Corp’s total value, according to Forbes’ estimates, it only accounts for about 14%…

Case study: Sesame Street

Sesame Street looks nothing like its humble beginnings. More than 4,000 episodes after its 1969 start, Sesame Street’s home is premium cable, not public broadcasting. Throughout its history, Sesame Street has leaned toward being adaptable. While its partnership with HBO…

Case study: Sling TV

Sling TV has continued its momentum as a front-runner of the streaming TV pack. Even more customers are turning to online avenues to view programming. Of an estimated 5 million subscribers, nearly half chose the Dish Network service as their provider. But despite…

Case Study: Huffington Post

Self-care and wellness applications on smartphones have been booming. According to Forbes, the self-help industry rakes in $9.9 billion annually in the United States alone – and much of that is generated from online and app-based revenue. After leaving the Huffington…

What history teaches us: How newspapers have evolved to meet market demands

Throughout history, newspapers have had to adapt to constantly changing business conditions.  This excerpt is from an article published in the SAGE International Encyclopedia of Mass Media and Society, which will serve as a reference for undergraduate and graduate students.…

Cultivating digital ‘oases’ in the local news landscape

The Google News Initiative announced Project Oasis today in a blog from UNC CISLM Director Susan Leath. In my 30 years of working in journalism, I’ve seen first-hand the value of trusted news sources that help citizens connect and engage.…

A conversation with the News & Observer’s Robyn Tomlin: Local news coverage in the time of COVID-19

  Robyn Tomlin  is the Executive Editor at the News & Observer and Southeast Regional Editor for McClatchy. A Carolina native, Tomlin majored in journalism at UNC-Chapel Hill and was an editor of the Daily Tar Heel. She went on to become the…

Annika Sehl: How can public broadcasters become more digitally savvy?

One of a regular series of articles that highlights research in the academy and the profession on the emerging threat of news deserts or changes in media ownership. These are questions with Annika Sehl, a research fellow at Reuters Institute…

UNC Table Stakes participants speak at Knight Media Forum

The Knight Media Forum in Miami Feb. 26-28, 2020, featured participants in the UNC-Knight Foundation Table Stakes Newsroom Initiative on a panel exploring Charlotte, North Carolina’s collaborative media environment. Glenn H. Burkins, founder and publisher of Qcity Metro, an independent,…

Making metrics work for readers

Successful media entrepreneurs know loyal and engaged customers lead to increased growth in customers and profits for their enterprise. Digital metrics offer media organizations unprecedented insights into audience habits, but must be used wisely to avoid publishing dubious content and…