Blog Posts (page 2)

Assessing the news deserts landscape and looking forward: UNC CISLM Director Susan Leath shares latest research from Knight Chair Penny Abernathy

Susan Leath is the director of the Center for Innovation and Sustainability in Local Media at UNC Hussman School of Journalism and Media. Today the UNC Hussman School of Journalism and Media’s Center for Innovation and Sustainability in Local Media…

An open letter from the Knight Chairs in Journalism

In recent weeks, the latest killings of African-Americans by law enforcement have not only anguished our country but locked its attention on police brutality directed at communities of color. As Americans have tried to come to terms with our history…

WATCH: Strategic Digital Media Entrepreneur

  Revolutionary new technologies are compelling news organizations to recreate their business models or be left in history’s wake. New business models are beginning to emerge as leaders explore ways to tap into the potential unleashed by this interactive, always-on…

Covering COVID-19: UNC Table Stakes participants adapt and innovate

Media organizations across the country have pivoted operations to cover the COVID-19 pandemic, documenting a story unprecedented in recent history that has touched nearly every aspect of human life. Current and past participants in the UNC-Knight Foundation Table Stakes Newsroom…

Digital technologies and the future of journalism

We are at the beginning of another revolutionary era in communication. Digital products like streaming videos and e-books seemed like remote possibilities in the 1990s, but consumer habits have shifted dramatically as technology advanced. While successful entrepreneurs can’t always predict…

Penny Abernathy speaks at launch of UNC library local news exhibit

A new exhibit celebrating two centuries of North Carolina’s local news publications kicked off at the UNC Wilson Special Projects Library Feb. 27 with a talk by Knight Chair in Journalism and Digital Media Economics Penny Abernathy, who shared her…

Transforming a local news organization: Lessons in leadership

The United States has lost more than 2,100 newspapers over the past 15 years. The vast majority of those papers were weeklies serving small and mid-sized communities. In order to survive, publishers must lead the way in transforming both the…

A publisher’s story: We need to diversify

With newspaper print advertising at historic lows, publishers of local newspapers, regardless of size, have to move quickly and decisively to seek new sources of revenue and income to support their journalism. The Pilot, a twice-weekly paper in the Sandhills…

Case study: News Corp

News Corp is looking to its Australian markets and digital real estate to help drive growth. While the digital real estate division accounts for about 45% of News Corp’s total value, according to Forbes’ estimates, it only accounts for about 14%…

Case study: Sesame Street

Sesame Street looks nothing like its humble beginnings. More than 4,000 episodes after its 1969 start, Sesame Street’s home is premium cable, not public broadcasting. Throughout its history, Sesame Street has leaned toward being adaptable. While its partnership with HBO…

Case study: Sling TV

Sling TV has continued its momentum as a front-runner of the streaming TV pack. Even more customers are turning to online avenues to view programming. Of an estimated 5 million subscribers, nearly half chose the Dish Network service as their provider. But despite…

Case Study: Huffington Post

Self-care and wellness applications on smartphones have been booming. According to Forbes, the self-help industry rakes in $9.9 billion annually in the United States alone – and much of that is generated from online and app-based revenue. After leaving the Huffington…