Blog Posts (page 12)

WATCH: Launching an email newsletter product in a local market

A twice-weekly with a storied history, The Pilot of Southern Pines, North Carolina, is one of the few remaining locally owned community newspapers in North Carolina. In the past two decades, the community newspaper has grown into a statewide media…

Nikki Usher: Newsrooms and the newspaper crisis: space, place, cultural meaning

Newsroom moves and the newspaper crisis: space, place, and cultural meaning The buildings where newspapers were published in the 20th century were often iconic structures. They stood out on the skylines of large cities or became gathering places for local…

Students Taught to Think and Execute Like Entrepreneurs to Shape Journalism’s Future

The wave of innovation from the New Lab is the result of a shift in thinking about how students and future journalists should interact with the changing media industry.

Report Released: The Rise Of A New Media Baron And The Emerging Threat Of News Deserts

Over the past decade, a new media baron has emerged, very different from the publishers that preceded them.The rise of this new media baron coincides with immense disruption in newspaper industry.

Executive Summary: “The Rise Of A New Media Baron…”

(NOTE: The text below is an excerpt from “The Rise Of A New Media Baron And The Emerging Threat Of News Deserts,” released Oct 17, 2016. The report — including this summary — was written by Penelope Muse Abernathy and published…

Wesley Hitson, Media Innovation Fellow, helps local media’s “data problem”

The Media Innovation Fellows program at UNC-Chapel Hill School of Media and Journalism places recent graduates at local media companies in North Carolina to help them embrace new technologies and respond to changing consumer needs. The Reese News Lab, managed…

Give a Mouse a Cookie: A Milestone Investment Model for Local Media

A unique look at a proven model for publishers and GMs to successfully fund Innovation from within media companies.

VR Experiments: A little sunburn won’t kill you

Journalist and storytellers at every level, especially local and regional publishers, need to be experimenting, practicing and advancing narrative stories and experiences in Virtual Reality. It is acceptable to make mistakes in an effort to advance storytelling in Virtual Reality.

Media Innovation Workshop

In May, the Center for Innovation and Sustainability in Local Media hosted the Media Innovation Workshop. Over the course of two intensive days, 20 select participants from a variety of media organizations gathered in Chapel Hill to learn and practice the fundamentals of human-centered design.

Building a 360 Video live streaming system

The reason we were able to watch Neil Armstrong take “one small step for man” is because of an unknown NASA hero, Stan Lebar, who had one very important job — develop a camera and transmission system that could capture video and audio…