Journalists at The News Leader in Staunton, Virginia are working with each other and with their UNC Table Stakes coach to engage more readers — not politicians — in the process of watchdog reporting.
For UNC Table Stakes participants and alumni, recent rivalry games and national championships have brought in much-needed revenue to their newsrooms through innovative fundraising and commemorative merchandise sales.
Social media growth, valuable performance metrics and a radical change in how stories are sourced are among the recent wins that this year’s Table Stakes participants have seen since their initial meetings in December 2021.
Engagement journalism all comes down to finding the right puzzle pieces: EdNC increased its established audience by 142 percent in 2020 and continued to grow in 2021. Now, the outlet is sharing its insights with the rest of the news industry.
As CISLM’s social media expert, a typical day’s work might require Chedraoui to be on Twitter for multiple hours, promoting CISLM’s initiatives, retweeting media-related stories and curating a weekly thread of local news jobs.