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Lucas Thomae | Center for Innovation & Sustainability in Local Media

Center for Innovation & Sustainability in Local Media

UNC Hussman School of Journalism and Media

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Introduction

Author: Lucas Thomae

Center for Innovation & Sustainability in Local Media > Articles by: Lucas Thomae

Author: Lucas Thomae

screenshot of We the People intro slide, featuring We the People text and photos of reporters interviewing folks

How a newspaper in Virginia is centering readers in its reporting

Journalists at The News Leader in Staunton, Virginia are working with each other and with their UNC Table Stakes coach to engage more readers — not politicians — in the process of watchdog reporting.

Continue reading “How a newspaper in Virginia is centering readers in its reporting”…

How local news outlets are using sports wins as revenue wins

For UNC Table Stakes participants and alumni, recent rivalry games and national championships have brought in much-needed revenue to their newsrooms through innovative fundraising and commemorative merchandise sales.

Continue reading “How local news outlets are using sports wins as revenue wins”…

UNC Table Stakes cohort five teams making progress toward north star visions

Social media growth, valuable performance metrics and a radical change in how stories are sourced are among the recent wins that this year’s Table Stakes participants have seen since their initial meetings in December 2021.

Continue reading “UNC Table Stakes cohort five teams making progress toward north star visions”…

EducationNC grew its audience by 142 percent — and published a playbook so you can, too

Engagement journalism all comes down to finding the right puzzle pieces: EdNC increased its established audience by 142 percent in 2020 and continued to grow in 2021. Now, the outlet is sharing its insights with the rest of the news industry.

Continue reading “EducationNC grew its audience by 142 percent — and published a playbook so you can, too”…

Katelyn Chedraoui connects local news communities online

As CISLM’s social media expert, a typical day’s work might require Chedraoui to be on Twitter for multiple hours, promoting CISLM’s initiatives, retweeting media-related stories and curating a weekly thread of local news jobs.

Continue reading “Katelyn Chedraoui connects local news communities online”…
Center for Innovation & Sustainability in Local Media > Articles by: Lucas Thomae
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