UNC-Knight Foundation Table Stakes Newsroom Initiative

UNC-Knight Foundation Table Stakes Newsroom Initiative

The UNC School of Media and Journalism’s Center for Innovation and Sustainability in Local Media (CISLM) is a proud partner in the UNC-Knight Foundation Table Stakes Newsroom Initiative. The yearlong program helps media organizations identify challenges and opportunities, as well as create sustainable solutions to survive and thrive in the digital age. The program is modeled after the Knight-Lenfest Newsroom Initiative, which is a collaborative effort designed to help advance digital transformation at local and major metropolitan news organizations across the country. The program is based on the core principles used to create the Media Transformation Challenge (formerly the Sulzberger Program at Columbia Journalism School) that has helped approximately 250 participants deliver major performance and improvement to media organizations such as The New York Times, ABC News, the Associated Press, National Public Radio, as well as a number of local market organizations.

The yearlong program includes in-person meetings approximately every three months held on the UNC campus, during which participants will work with expert coaches and update one another on progress with their performance challenges.

Program Outcomes

Coaches guide participating organizations through the program to reach the following outcomes:

  • Provide a pathway, based on the principles developed during the Knight-Temple Table Stakes effort that was piloted in 2015-16 with four major metro newspapers, to transform their media organization into an audience-focused, digital-first, market-leading and sustainable enterprise. (Learn more about the seven Table Stakes here.)
  • Define specific performance initiatives that will significantly advance digital transformation and successfully achieve identified objectives over the course of the year.
  • Identify and address the underlying skill, role, workflow, technology and culture changes required to achieve the objectives of the chosen performance initiatives.
  • Develop the individual skills and organizational capabilities needed to continue the work beyond the project, using the tools and methodologies of performance-driven change.
  • Develop a peer network of news organizations to draw on shared experiences, approaches, tools, technology and other resources.

CISLM’s first and second cohorts of the program were tremendously successful in helping 18 media organizations achieve performance outcomes and transformative change. Cohort 3 begins in August.

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